I was born in 1990. Over the past ten years, I worked in graphic design and photography, but I never saw them as just a job. In parallel, my passion for philosophy and the psychology of the human mind and the market remained strong behind everything I did. I read extensively, went deeper, and discovered that no successful business is built on the product alone, but on a profound psychological understanding of the customer, the nature of the market, the competitors, and the way they interact.